Search and Shopping strategy
Match campaign types to product demand and customer intent. Use Search where a clear query and offer matter, and Shopping where product information can help customers compare.
Google5.0
Ecommerce PPC Agency
Paid search for online retailers, planned around your products, margins and the sales you want to grow.
Based in Leeds. Working with businesses across Yorkshire and beyond.
Trusted by ambitious businesses across the region.
instantprint.
Manage advertising around the business behind the shop.
Revenue alone does not tell you whether a campaign is doing a useful job. We start with the product range, margins, stock and purchase journey, then decide how Search, Shopping and other suitable campaigns should contribute. The account needs to reflect how your shop actually makes money.
How we help.
Product and budget priorities
Group products and allocate attention around the available margin, demand and stock. Review where spend is concentrated and which parts of the range need a different approach.
Purchase tracking and reporting
Review how purchases, revenue and relevant conversion actions are recorded. Make the definitions clear before using the numbers to guide bidding and budgets.
Landing pages and account management
Review product and category journeys alongside queries, adverts and campaign settings. Improve the account and website together where a weak buying journey is limiting the value of traffic.
A practical way forward.
Agree the commercial goals
Understand the product economics, purchase journey and current advertising.
Build or improve the account
Review the platform mix, campaign structure, product data and measurement.
Manage against the evidence
Use product and campaign performance to make practical budget and optimisation decisions.
Frequently asked questions.
Which advertising platforms do you use?
This service focuses on Google Ads, including Search and Shopping, with Microsoft Advertising considered where it has a useful role. The mix depends on your market and account.
Is Google Shopping included?
Shopping can be part of an ecommerce PPC plan. If the feed and product campaigns are your main concern, our Google Shopping service explains that work in more detail.
Can you guarantee a return on ad spend?
No. Results depend on your products, pricing, competition, website and measurement. We agree goals and review performance against the available evidence.
Useful guides.
How PPC and SEO Work Together
Learn how PPC and SEO complement each other to drive traffic, increase sales, and grow your business online efficiently.
Explore How PPC and SEO Work Together →Related services.
Google Shopping
Google Shopping management for online retailers, with product data, campaign decisions and sales performance working together.
Explore Google Shopping →Conversion tracking
Understand which campaigns and pages lead to enquiries or sales, and spot measurement problems before they shape your marketing decisions.
Explore Conversion tracking →Ecommerce SEO
SEO for online shops that need their products and categories to be easier to find, understand and buy from.
Explore Ecommerce SEO →