A focused search marketing service
Search marketing brings together the two main ways customers discover businesses through search: paid visibility through PPC and Google Ads, and organic visibility through SEO.
We connect the strategy, landing pages and measurement behind both channels. That means PPC can produce quicker evidence while SEO builds lasting visibility around the searches that matter to your business.
How the channels work together
PPC and Google Ads
Reach active demand quickly, test messages and learn which searches create worthwhile commercial outcomes.
SEO
Build technically sound, useful pages that can earn longer-term visibility without paying for every visit.
Landing-page direction
Make the journey after the click clearer so paid and organic traffic has a better chance of becoming an enquiry or sale.
Measurement
Connect channel performance to useful actions, then use the evidence to decide what deserves more attention.
Search marketing in Leeds
Based in Leeds? See our Leeds search marketing service for a more locally focused view of the work.
Frequently asked questions
How much does combined PPC and SEO cost?
The fee is bespoke. It depends on your aims, advertising budget, website and the amount of work needed across both channels.
What is included in search marketing support?
The package can combine Google Ads management, SEO, landing-page direction, tracking and reporting around one commercial plan.
Do I need PPC and SEO at the same time?
No. We will recommend both only when each channel has a useful role. You can start with one service and add the other later.
How do PPC and SEO support each other?
PPC can test demand and messages quickly. SEO can use those lessons to build sustainable visibility and stronger pages.
Is there a fixed package?
No. The scope is built around what you want to achieve, where the best opportunities sit and what your team can support.
How will results be measured?
We agree useful measures at the start, such as qualified leads, sales, acquisition cost and organic growth.