Category pages and search demand
Map useful product searches to the categories that should serve them. Improve headings, descriptions and internal links so each category has a clear purpose.
Google5.0
Ecommerce SEO Agency
SEO for online shops that need their products and categories to be easier to find, understand and buy from.
Based in Leeds. Working with businesses across Yorkshire and beyond.
Trusted by ambitious businesses across the region.
instantprint.
Build search visibility around the shop.
Ecommerce SEO needs more than a blog plan. Category pages, product information, navigation and technical choices all shape how customers and search engines reach your range. We prioritise the work around real demand, the products you want to sell and the limitations of your platform.
How we help.
Product pages and information
Review descriptions, specifications, variants and the questions customers need answered. Make the pages useful without creating unnecessary competing versions of the same product.
Technical ecommerce SEO
Review crawling, indexing signals, filters, pagination, canonical tags and discontinued product handling. Identify which URLs should be accessible and which need a more deliberate approach.
Measurement and priorities
Review available Search Console and analytics data by page and product area. Use organic visibility and sales evidence to choose the next changes rather than optimising every URL equally.
A practical way forward.
Review the shop
Understand your platform, range, important categories and current organic performance.
Prioritise the work
Agree the technical and page improvements most relevant to your commercial goals.
Implement and assess
Coordinate the scoped changes and review the available search and sales evidence.
Frequently asked questions.
Is ecommerce SEO different from general SEO?
The foundations overlap, but online shops introduce product variants, filters, category structures, stock changes and sales measurement that need specific attention.
Can SEO and Shopping ads work together?
Yes. Paid campaigns can inform product priorities while SEO develops organic visibility. They should share business goals while being measured on their own contribution.
Can you work with our ecommerce developer?
Yes. We can provide a prioritised brief and review implementation with the people who maintain your shop.
Useful guides.
Why Duplicate Content Is an SEO Issue
Learn why duplicate content can cause SEO problems, how it affects search visibility and what you can do to prevent or fix it on your website.
Explore Why Duplicate Content Is an SEO Issue →How PPC and SEO Work Together
Learn how PPC and SEO complement each other to drive traffic, increase sales, and grow your business online efficiently.
Explore How PPC and SEO Work Together →Related services.
Technical SEO
Fix the website issues that make it harder for search engines to find, understand and index your important pages.
Explore Technical SEO →Ecommerce PPC
Paid search for online retailers, planned around your products, margins and the sales you want to grow.
Explore Ecommerce PPC →Google Shopping
Google Shopping management for online retailers, with product data, campaign decisions and sales performance working together.
Explore Google Shopping →