More search demand, managed properly
Microsoft Advertising can reach people searching through Bing and other Microsoft properties. It can be particularly useful when the audience, competition and costs create an opportunity that Google Ads alone does not cover.
Importing a Google account is only a starting point. We review the searches, audiences, budgets and conversion data inside Microsoft so the account earns its place in the wider plan.
What Microsoft Ads management can include
Search campaigns
Keyword research, account structure, advert writing and bidding for relevant searches across Microsoft’s network.
Shopping campaigns
Product advertising shaped around feed quality, product economics and the searches most likely to produce worthwhile sales.
Google Ads imports
A controlled starting point when useful, followed by platform-specific query reviews, exclusions, budgets and optimisation.
Tracking and reporting
Conversion measurement and reporting that compares Microsoft with other channels without assuming every platform should behave identically.
Microsoft and Google Ads together
Microsoft Ads can complement Google Ads management under a wider PPC strategy, with each account judged on its own commercial contribution.
Frequently asked questions
Is Microsoft Ads the same as Bing Ads?
Microsoft Advertising is the current platform name. Bing remains its best-known search engine, so many businesses still refer to the service as Bing Ads.
Can you import my Google Ads campaigns?
Yes. An import can provide a useful foundation, but the Microsoft account still needs its own budgets, search-term reviews and optimisation.
Do I need Microsoft Ads as well as Google?
Not automatically. We recommend it when the available audience, likely costs and expected commercial value justify a separate budget.
Can Microsoft Ads work for ecommerce?
Yes. Search and Shopping campaigns can support ecommerce when the product feed, margins and available demand make sense.
How will success be measured?
We focus on useful outcomes such as qualified leads, sales, acquisition cost and return rather than judging the account on clicks alone.
Will I own the Microsoft Ads account?
Yes. Your business retains ownership and access to its account and data.