Campaign structure and targeting
Review how campaigns are organised, which searches and locations they target and how negative keywords are used. Look for mismatches between the account and what your business wants to sell.
Google5.0
PPC Audit Services
Find out where your paid search accounts need attention and which changes deserve priority.
Based in Leeds. Working with businesses across Yorkshire and beyond.
Trusted by ambitious businesses across the region.
instantprint.
Understand the account before changing it.
An audit is useful when spending has grown without a clear improvement, enquiries are poor or you are considering a new approach. We review the campaigns against your business goals and available history. The output should explain the issue, the evidence and what to do next.
How we help.
Budgets and bidding
Check where spend is going, the goals used to guide bidding and the constraints on performance. Distinguish settings that need attention from decisions that need better measurement first.
Adverts and landing pages
Review the promise made in the advert and the page a visitor reaches. Check whether the offer, information and contact or purchase route support the intended action.
Conversion tracking and action plan
Review what the account counts as a conversion and whether the definitions are useful. Set out prioritised recommendations, with implementation work scoped separately.
A practical way forward.
Set the scope
Agree which accounts, business goals and performance questions the audit should cover.
Review the evidence
Combine campaign history, settings, tracking checks and landing-page observations.
Explain the next steps
Walk through the findings and the work that should happen first.
Frequently asked questions.
Is a PPC audit the same as ongoing management?
No. An audit is a review and prioritised plan. Ongoing management includes implementing and developing the agreed account strategy over time.
Can you audit a Google Ads account someone else manages?
Yes, where your business can grant the agreed access. We review the evidence and explain the findings without needing to take over management.
How much does a PPC audit cost?
The scope depends on the number of accounts, campaign types and questions to investigate. Send us the account context and we can provide a scoped quote.
Useful guides.
How PPC and SEO Work Together
Learn how PPC and SEO complement each other to drive traffic, increase sales, and grow your business online efficiently.
Explore How PPC and SEO Work Together →Related services.
Conversion tracking
Understand which campaigns and pages lead to enquiries or sales, and spot measurement problems before they shape your marketing decisions.
Explore Conversion tracking →Landing pages & CRO
Help more of the right visitors understand your offer and take the next step, whether they arrive through Google Ads or organic search.
Explore Landing pages & CRO →Google Shopping
Google Shopping management for online retailers, with product data, campaign decisions and sales performance working together.
Explore Google Shopping →